NEW BALANCE AND MIU MIU CONTINUE THEIR CREATIVE PARTNERSHIP WITH Coco Gauff, UNVEILING A NEW COLLECTION THAT CELEBRATES THE SPORT’S ENDURING ELEGANCE THROUGH A MODERN LENS. DESIGNED FOR ONE OF THE BIGGEST TOURNAMENTS, THE ALL-WHITE CAPSULE COMBINES TECHNICAL INNOVATION WITH MIU MIU’S DISTINCTIVE AESTHETIC, REDEFINING CONTEMPORARY ON-COURT STYLE.
As New Balance and Miu Miu unveil the latest chapter of their ongoing collaboration, Coco Gauff once again takes center stage as the face of the campaign and collection. The world No. 2 and 11-time singles champion will debut the all-white looks during one of tennis’ most prestigious tournaments, showcasing a wardrobe that blends timeless court traditions with modern sophistication. Crafted from technical stretch jersey, the collection merges clean tailoring with high-performance functionality, offering a fresh interpretation of classic tennis attire.
Photographed by Chaumont and Zaerpour, the accompanying campaign captures Gauff’s dynamic movement, competitive spirit, and unmistakable presence on court. Every detail reflects the balance between athletic performance and elevated design, from delicately scalloped, lingerie-inspired trims along necklines and seams to minimalist silhouettes enhanced by precise darting for structure and unrestricted movement. Navy piping adds a subtle sportswear influence, while pleated skirts with discreet splits and open-back details introduce an elegant sense of lightness. Complementing the apparel, lightweight Silk Tec outerwear delivers breathable protection without compromising the collection’s refined aesthetic.
The collaboration is completed with a new decò leather interpretation of the New Balance 530 SL tennis sneaker, combining technical precision with playful asymmetrically colored woven laces. Coordinated caps and headbands round off the look, while every garment carries the signature joint New Balance x Miu Miu logo in navy and red, underscoring the partnership’s distinctive identity.
To mark the launch of the collaboration, Miu Miu and New Balance welcomed guests to an exclusive celebration at Miu Miu’s flagship store on New Bond Street in London on June 23. Coco Gauff attended the event alongside an array of notable guests, including Haley Bennett, Hermione Corfield, Callie Cookie, Sebastian Croft, Chiara King, Rina Lipa, Niamh McCormack, Mia McKenna-Bruce, Daniel Millar, Grace Murphy, Olivia Neill, Viola Prettejohn, and Honor Swinton-Byrne. The evening celebrated the latest chapter of the New Balance x Miu Miu partnership, bringing together the worlds of tennis, fashion, and contemporary culture in signature style.
The New Balance x Miu Miu with Coco Gauff collection is available for a limited time in selected Miu Miu boutiques worldwide and online, offering tennis enthusiasts and fashion lovers alike the opportunity to experience a collection where technical excellence meets effortless luxury.
Photos: © New Balance x Miu Miu
