MADE TO RETHINK MATERIALS AND DESIGNED TO HELP PERFORMANCE: adidas unveils its SS23 Melbourne Tennis Collection. Inspired by plants and florals, the collection features bold prints, vibrant colorways and a moiré effect textile and is worn by an a-list-Range of Players
New season, new style: Adidas launches its new SS23 Melbourne Tennis Collection, a range of performance apparel featuring striking colorful prints, inspired by plant life and nature. Select pieces feature a contrast-color mesh layering that when in motion creates a moiré effect and helps to mask the player’s movements and positioning on court.
With the help of innovation, adidas is seeing possibilities in turning towards new resources. For these products adidas turned to a greenhouse gas technology. It uses captured industrial emissions as a new material feedstock. CO2 is fermented into ethanol which constitutes 30% by weight of a polyester yarn. adidas knitted this yarn into various products and now this carbon-based ethanol makes up a minimum of 15% by weight of these garments. In addition, the collection also utilizes “HEAT.RDY” and “Aeroready” technologies. “HEAT.RDY” technology is designed to maximize airflow and optimize sweat distribution, while “Aeroready” is powered by moisture-wicking fabric that absorbs sweat quickly for a dry feeling, helping players to move freely and comfortably on court.
“Using my voice to stand up for what I believe in is what’s most important to me. When my purpose matches my courage, there’s nothing that can stop me – on and off the court.”
Stefanos Tsitsipas
Launching ahead of one of the most prominent hardcourt tournaments, the SS23 Melbourne Tennis Collection will be premiered on court by adidas athletes, including Stefanos Tsitsipas, Felix Auger Aliassime, Garbiñe Muguruza, Qiang Wang and Maria Sakkari, who all share a passion for working together to help make the world a better place.
The collection features a range of styles for men and women, from a dress, crop-tops and skirts, to sleeveless tanks, 2-in-1 shorts and a long-sleeve tee. As a set of mix and match pieces in a range of styles, this collection is designed to cater for the needs of athletes on and off the court, covering both performance and leisure. The casual woven jackets and pants are perfect garments for down-time and chilling between games. The striking collection features a signature print throughout – a multi-colored photo pattern inspired by earth and plant life. The prominent colors of the collection are clear pink, black and white, for both men’s and women’s. The SS23 Melbourne Tennis Collection will be available in stores, at adidas.com and via the adidas app from Jan 13.
Photos: © Adidas
